If you're a beauty enthusiast, Sephora is likely your go-to destination for the latest in skincare and makeup. While the store is known for its big-name brands, there are plenty of hidden gems worth discovering. Here are 10 hidden gems at Sephora that you absolutely need to try:

1. Drunk Elephant's C-Firma Day Serum - This powerful vitamin C serum helps brighten and firm your skin.
2. Supergoop! Unseen Sunscreen - A weightless, invisible sunscreen that doubles as a makeup primer.
3. INKEY List Hyaluronic Acid - A budget-friendly hydrating serum that delivers maximum moisture.
4. Caudalie Vinoperfect Radiance Serum - A cult favorite for achieving a brighter complexion.
5. Sephora Collection Face Masks - Affordable and effective masks for every skin concern.
6. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation - A high-coverage foundation that suits a wide range of skin tones.
7. Tarte Lights, Camera, Lashes Mascara - A luxurious mascara that provides length and volume without clumping.
8. Bite Beauty Agave Lip Mask - This ultra-hydrating treatment is perfect for dry lips.
9. Too Faced Melted Matte Liquid Lipstick - A transfer-proof liquid lipstick that offers long-lasting wear.
10. First Aid Beauty Ultra Repair Cream - An intensely hydrating moisturizer ideal for dry and sensitive skin.

Maximizing your Sephora Rewards program starts with understanding how the points system works. Members earn 1 point for every dollar spent on purchases, but there are several ways to boost your earning potential. First, consider shopping during bonus point events where you can earn 2x, 3x, or even more points on your purchases. Additionally, signing up for Sephora's emails will keep you informed about exclusive events and promotions that can help you accumulate points faster.

Another effective strategy to enhance your Sephora Rewards is to prioritize product purchases that offer more points. Certain brands and products may have higher point values during promotional periods. Moreover, make the most of your Sephora Rewards points by redeeming them wisely. You can start redeeming your points for deluxe samples or special gifts, but saving your points for higher-tier rewards provides even better value.

Shopping at Sephora can often feel overwhelming with the vast array of products available, but timing your purchases can lead to unbeatable deals. One of the best times to shop is during Sephora's annual sales events. These sales typically occur in spring and fall, where you can enjoy discounts of up to 20% off your favorite beauty products. Additionally, keep an eye on the Sephora Beauty Insider program, which offers exclusive sales for members that can provide significant savings.

Another prime time to take advantage of unbeatable deals at Sephora is during major shopping holidays, such as Black Friday and Cyber Monday. During these events, Sephora often offers limited-time promotions that can include free gifts with purchases and discounted items. Lastly, don't forget to check for product launch days, as they can sometimes feature special offers and bundles that you won’t want to miss out on!